Confused about full agent services in Singapore

Confused about full agent services in Singapore

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Full property agent services

When searching for property agent services in Singapore, you might find many property agents claiming to provide a “full property agent service.” In fact, there are no standardized full property agent services; each agent has their own definition of “full agent service.”

A property agent should provide comprehensive support and advice throughout the process of the property transaction and facilitate a smooth transaction.

When a property agent is acting for the seller, advance the seller’s interest unaffected by any interest of other property agents or any other person.

Here's a more detailed look at what a full-service property agent offers for a seller:

Timeline planning

The reasons for selling the property can be different for each seller; therefore, understanding the timeline of the entire sales process is crucial to meet the seller's objective. It can be more challenging if you are selling and buying another property; for example, "When should I sell my existing HDB flat while waiting for BTO key collection?". The ideal scenario is not to move twice. Extension of stay for the seller can be one of the terms for the sale, and both the seller and the buyer should enter an agreement to avoid dispute over extension of stay. Good timeline planning to ensure a smooth and efficient process, reduce stress, and avoid potential delays or complications.

Market Analysis

Analyse the transacted prices and current market prices to determine the best listing price for the property and suggest a pricing strategy for attracting more potential buyers.

Marketing and Advertising

Create appealing listings with headings that amplify the unique selling point (USP) of the property and address the pain point of the potential buyers. Ranking of the marketing channels on the internet and mobile apps plays a crucial role in reaching more potential buyers; use the marketing channels that rank higher.

Conduct property viewings

Arranges for viewings to showcase the property to potential buyers; this is the time when the property agent interacts with the potential buyers and finds out the buyer's motivation to buy, highlights the benefit of owning this property, addresses the buyer's concern on the spot, and handles objections. One of the important factors for a property agent to conduct viewings is to detect the buyer's buying signal.

Negotiation

Represent the seller in negotiations with any prospective buyer in accordance with his/her instructions to ensure the best price and terms are obtained. The seller's best position is to have more than one buyer negotiate to purchase your property. To achieve this, the seller's agent needs to develop a pricing strategy to attract more potential buyers to view your property and a sales strategy that potential buyers are willing to give offers that outdo other buyers.

Agent conducting property viewing

Paperwork and HDB resale submission

Explain the HDB resale procedures with the seller of the HDB flat, for example: Selling an inherited HDB flat, ensure all the necessary documents are in order. Check with the seller on whether the renovations made were duly authorised. Assist the seller of the HDB flat to submit the Intent to Sell and HDB resale application and any documents and/or information as may be required by HDB to process the application for sale.

Legal Assistance

Help the seller understand their legal rights in case of a dispute with the buyer involved in selling a property, including the necessary documentation.

Conclusion

Full property agent services play a vital role in ensuring smooth, transparent, and efficient property transactions. With deep knowledge of local market trends, regulatory requirements, and customer expectations, property agents not only streamline the transaction process but also provide clients with peace of mind and informed decision-making. Book a non-obligation discussion with me to understand more about how full property agent service helps many sellers save on agent fees and achieve their goals.