HDB Option to Purchase | 3-Room, Blk 105 Henderson Crescent
When comes to selling your HDB flat, every seller hopes to sell as high as possible including myself but why the potential buyers would be willing to pay for the price higher than the current market price? What is the perceived value the buyers evaluate when marking an offer of your flat?
It is away not an easy task below are some examples the HDB flat that sold by me with a breakthrough price:
The seller's most powerful position is to have more than one buyer negotiate to purchase your property. To achieve this, the seller’s agent needs to have a pricing strategy that attracts the most enquires.
One of your most effective tools is to use an ATTRACTIVE MARKETING PRICE.
The seller’s agent needs the knowledge to price your flat correctly by analysing the HDB resale transaction prices to ensure that the maximum number of people come to view your home, which gives you the best opportunity to create competition.
High demand can drive up prices.
The seller’s agent should create a USP statement for your flat that is concise, impactful, and resonant. It should encapsulate what makes your property special, why a buyer should choose to buy your unit over others and communicate the unique benefits and value of owning this flat.
The important part of selling is knowing which buyers belong to which category. Of course, each buyer is unique, but there are three basic types into which they can be grouped. By identifying the buyer’s type and what motivates him to view your flat, with just a little bit of communication and observation while the seller's agent conducts the viewings an experienced seller's agent can use his knowledge of these decision-making styles to close the buyer with a breakthrough price.
Buyer-perceived value is a subjective concept and represents what a specific buyer believes a property is worth to them personally.
It considers the buyer's unique preferences, needs, and emotional connection to the property.
The Seller's agent needs to Identify these factors during the viewing such as the buyer's children's school, proximity to work or parents, and personal preferences for features like the layout, view, or property facing can influence a buyer's perceived value.
There are most likely other similar flats selling in your area. The seller’s agent should know how to sell to the target buyers and how your flat is not only different from the other flats but better matches their needs than other flats; higher pricing is less of a hurdle for buyers to overcome when the buyer feels they are buying their dream home.
Sales terms like an extension stay, the seller doing contra, and a longer period for HDB submission might reduce the number of interested buyers for your flat. Flexible sales terms thus attract more interested buyers and increase your negotiating power.
Seller’s agent negotiation skills play a key role in the sale price breakthrough, effective negotiation seeking outcomes that benefit both the seller and buyer in the selling process.
To take advantage of an opportunity as soon as the buyer shows a very keen interest in the property, most of my sale price breakthrough deals are closed on the spot while conducting the viewing; therefore, conducting viewings by the seller's agent is important in case the buyer goes away and does not return.
It is not an easy task for a sales price to breakthrough; all factors are linked to one another. If the seller's agent is not present during the buyer viewing, how can one effectively communicate the unique selling point (UPS), identify buyer needs, and seal the deal on the spot?
To learn more about the sale price breakthrough, schedule a non-obligation discussion with me now!
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