The importance of conducting the property viewings by the seller’s agent

The importance of conducting the property viewings by the seller’s agent

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Common fees for selling HDB flat

Conducting property viewings by a seller's agent serves several important purposes for sellers when selling an HDB flat, and the seller's agent plays a vital role in ensuring these viewings are successful.
Here are some reasons highlighting the importance of property viewings conducted by the seller's agent:

Addressing Concerns On The Spot

Potential buyers may have questions or concerns about the property, timeline, or sale terms. The seller's agents can address these issues on the spot and offer valuable guidance and advice based on their experience and knowledge. Example: HDB resale procedure and timeline, etc. This helps buyers make well-informed decisions.

Highlighting Benefits

An experienced seller’s agent knows how to amplify the Unique Selling Points (USP) of a property. Whether it's a stunning view, a Home Improvement Programme (HIP), or a well-designed layout, the sellers' agent can effectively showcase these features.

Sending Positive Signals To Buyers

When the seller's agent conducts viewings personally, this gives a positive signal to buyers and the buyer's agent that the seller's agent is serious about showing off the property and has a high chance of closing the deal.

Understanding The Buyer's Needs

Understanding the prospective buyer's needs is crucial, as it allows the seller's agent to provide tailored solutions and ultimately facilitate successful transactions. If the seller's agent did not conduct the property viewings personally, prospective buyers may not review their real needs and concerns with the sellers.

Handling Objections

Property sellers may not have the skills required when handling objections from prospective buyers; most of the sellers tend to defend the property, and some may argue with the prospects. Conducting property viewings by the seller's agent is important to handle the buyer's objections. When an objection is countered, it can be a sign of interest.

Buying Signals

Buying signals are an essential aspect of the selling process. Identifying these buying signs can be important information for a quick sale at the highest possible price for the sellers.

However, spotting buying signals isn't always easy, and it may require a keen eye and a strategic approach to convert these prospects into buyers of your property.

Buying signals are a potential buyer's actions or behaviours that suggest an interest in buying your property. These signals can take many forms, from verbal cues to body language.

The seller’s agents need to be ever watchful for these buying signals given voluntarily by the buyers. If the seller’s agents did not conduct the property viewings personally, how can one identify buyers' buying signals?

Sale price breakthrough

To take advantage of an opportunity as soon as the buyer shows a very keen interest in your flat, most of the sale price breakthrough deals are closed on the spot while conducting the viewing; therefore, conducting viewings by the seller's agent is important in case the buyer goes away and does not return.

Conclusion

When the seller's agent just posts the property listings on the listing portals, does not conduct property viewings personally, and waits for the buyer's “automatic offer," you probably don't need a property agent to help you.
The seller's agents conduct property viewings personally and serve as the bridge between buyers and the property for sale. Their ability to understand buyers' needs and identify buyers' buying signals is essential for driving fast sales and closing the price gap between the buyer and the seller.
To learn more about how I can assist in your selling journey, schedule a non-obligation discussion with me now!