In any sale, the first step is awareness; the same goes for selling your HDB flat. If nobody is aware that your flat is for sale, regardless of how good the product (your flat) is, there are no sales. For any product to have good sales, you require a salesperson to push and bridge the gap between the product and consumers.
In the awareness stage of the sales strategy, your flat listing advertisements need to attract as many buyers as possible to view your flat. Maximum exposure for your listing advertisements is not enough; the salesperson needs to conduct viewings personally to amplify your flat's unique selling point (USP) and have effective pricing strategies to attract as many enquiries as possible, hence converting people's enquiries about your flat to viewers of your flat.
• Fix defects – Buyers are concerned about the conditions of the flat they intend to buy. For example: water leakage from the ceiling and sanitary pipes, spalling concrete, etc. Defects should be fixed before you start selling your HDB flat. The smaller the problem for prospective buyers to fix, the higher the chance that they will consider offering a higher price for your flat.
• Keep clean – I guess there is no doubt about cleaning up your flat before showing it to prospective buyers; letting your flat be dirty and disorganised can negatively affect the prospective buyer's perception that you are not a serious seller.
• Home styling - Home styling is rearranging and creatively utilising your existing furnishings to transform your home into a stylish, revitalised, and inviting space.
• Amplify the unique selling points (UPS) of your flat.
• Your flat matched the buyer's needs.
• You are a motivated seller.
• Make it easy for the buyer to purchase with flexible sale timelines, flexible selling conditions, and a reasonable asking price.
• Share your experience living in the flat.
• The buyer is buying the right unit that matches their needs.
• The buyer feels that this is a good deal.
This is the stage that secures the buyer at the highest possible closing price; if there is no closing, you are wasting all the previous effort. Besides various closing techniques, the experience of the property agent contributes significantly to an effective closing.
There is no simple task to sell an HDB flat at a breakthrough price; you need cooperation from both the seller and the property agent. Especially when selling your HDB flat in the internet arena, the property agent’s skill set and experience will be something worth considering. To find out more about how to close the buyer effectively, schedule a non-obligation discussion now!
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