Do you know that annoying ads on your property listing page are reducing the viewer's conversion rate?
Many property listing advertising platforms place distracting ads on the listing page (or listing landing page) that distract prospective buyers and tenants.
A property listing landing page is a single web page where a visitor “land” after a click on the search results of the property listing platforms. It contains information and important facts about the property for sale or rent; most of them have photos of the property; some have videos or virtual walkthroughs to give prospective buyers or tenants a closer look into the property; and a location map of the property.
The listing landing pages are designed with a single goal: To convert visitors into viewers of the property advertised.
Visual noises on the property listing landing pages normally have two types: Unrelated advertisements and similar listings.
Example of an ad-free listing pageProperty buyers and tenants search online for their ideal property; advertisements on the listing page can be unrelated to their search and become annoying. Another fear is that property buyers and tenants click away from the listing page.
Another bad feature of these property listing platforms is showing visitors “similar listings." This creates unwanted competition, and every additional option presented on the listing page is going to delay the buyer's or tenant's decision to view your property.
When selling your HDB flat or private property, the goal of the property listing landing page is to increase viewers' conversion rate. You need to have a high conversion rate under the awareness stage of the sales strategies to achieve a fast sale at the highest possible price. If you have a low conversion rate, you are having a bad advertising ROI.
A good property listing landing page should be noise-free, with the single goal of converting visitors into viewers of the property. It should only feature the property for sale or rent so that visitors can focus on the property details. It should also contain an online enquiry form or messaging feature so that prospective buyers can quickly and easily request more information.
To find out more about how an ad fee listing page can increase a viewer’s conversion rate, schedule a non-obligation discussion now!
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